Hey , I’m

Ivyona Coaxum-Maddox.

I’ve been a creative since I was little — rapping into mics and decorating sandals like they were couture.

As an art director and creative strategist, I live in the in-between — I’m just as hyphenated as my name.

Sports. Advertising. Entrepreneurship. Wellness. Community impact.
I don’t fit in one box — and I’m not trying to.

I pay attention.
To hesitation.
To what’s said — and what isn’t.
To how cities feel before they fully wake up.

New York built the backbone.
Miami added the warmth.
The work lives somewhere in between.

So… how does it feel to meet your newest creative director?