“30–40% of Gen Z adults have at least one tattoo, making body art one of the most common forms of personal expression among younger generations”
Inspired by the idea that while book lovers may read hundreds of books in their lifetime, nothing is revisited more than the words they choose to put on their body.
An exhibit in which tattooed quotes from classic Penguin Random House books connect across photographed skin, allowing visitors to read an entire chapter simply by walking through the gallery, to highlight diverse reading habits amongst Gen Z book lovers.
Role : Art Director
Credits
Ivyona Coaxum-Maddox
Art Director
Ashley Seawall
Copywriter
Marie Angelica Petit
Designer
Julia Foley
Designer