BODY TEXT is an exhibit in which tattooed quotes from classic Penguin Random House books connect across photographed skin, allowing visitors to read an entire chapter simply by walking through the gallery to highlight diverse reading habits amongst Gen Z book lovers.
Monotype x Penguin Random House
The Opportunity
This campaign was inspired by the idea that while people may read hundreds of books in their lifetime, nothing is revisited more than the words they choose to put on their body.
Role: Art Director
[Temporary Tattoos]
Credit
Designer
Maria Angelica Petit
Designer
Julia Foley
Ivyona Coaxum-Maddox
Art Director
Copywriter
Ashley Seawall