Role: Art Director
The Uninsurable Insurance
For a limited time, Progressive “covers” the priceless things people love, showing that while you can’t insure memories, Progressive understands their value.
You can’t insure everything. That’s what makes loss real. Some things are priceless. And when disaster strikes, it’s not just about what you lose, it’s about the stress that follows.
The Opportunity
[Uninsurable Claims Website]
A limited-time public platform where progressive customers can file “final claims” for the things money could never replace and actually get them insured by Progressive.
[Valuables Insurance Card]
Progressive visits states during disaster seasons, giving out digital certificates and coverage cards
[Traveling Progressive Pop-Up Booths]
Credit
Designer
Anna Ross
Ivyona Coaxum-Maddox
Art Director