The Uninsurable Insurance
Integrated Campaign
You can’t insure everything. That’s what makes loss real. For a limited time, Progressive “covers” the priceless things people love, showing that while you can’t insure memories, Progressive understands their value
Valuables Insurance Card
Uninsurable Claims Website
A limited-time public platform where progressive customers can file “final claims” for the things money could never replace and actually get them insured by Progressive.
Out of Home
showing real-time uploads from the online booth / website
Traveling Progressive Pop-Up Booths (Concept Visual)
visit states during disaster seasons, giving out digital certificates and coverage cards
Credit
Art Director , Copywriter
Designer
Ivyona Coaxum-Maddox
Anna Ross