The Golden Double Deal
Integrated Campaign
For the first time ever, TWIX becomes the ticket to the entire Mars portfolio for a limited time. Twix treats the buyer to any double deal of their choice from the MARS portfolio (ranging from treats to pet goodies to food and nutrition options) by scanning the QR code on the inside of any purchased TWIX bar.
Package Change
After buying a TWIX, consumers opened the wrapper to reveal a reward card tucked inside.
Only real purchases unlocked rewards.
You Scan the card… and TWIX reveals a page with all the double deals you can choose covered by Twix.
In Store Promotion
Each deal could be used online or in-store and saved straight to your phone wallet for easy access
In store, TWIX took over shelves and checkout counters
Social
Captions:
TWO WEEKS . DOUBLE EVERYTHING.
Buy a TWIX.
Scan the QR Code Inside
Unlock TWO free deals rom the entire Mars universe.
Candy. Snacks. Pet care. Good vibes.
All doubled. All on us.
One bar = two wins.
#TWIXDoubleDeal #TwoForYou #DoubleEverything
Captions:
Double Deals On Us… Starting Now !
Credits
Art Director, Copywriter
Jane Wineman
Ivyona Coaxum-Maddox
Art Director, Designer