Role: Art Director
Primo Duo
Duolingo introduces Primo Duo, the “favorite cousin” who helps Hispanic immigrant parents learn English so kids no longer have to carry the conversation.
The Opportunity
This campaign was inspired by the reality that kids of Hispanic immigrants often become the family’s unofficial translators, capturing them in life’s biggest moments not because they want to, but because someone has to.
Credits
Art Director
Ivyona Coaxum-Maddox
Designer
Maria Angelica Petit